This year we added a new client to our list of spanish agencies. Saatchi & Saatchi contacted us to produce several campaings for Toyota. The goal was to promote the new Toyota Yaris car following the TV campaign.
Up to 10 different rich media ads were produced in the short span of two weeks. Here you can see one of them: Rich media exmaple
Sra Rushmore always gives us fun projects to work on. This time it was an ad campaign before the Spanish elections of 2011. The client was the socialist party, PSOE, and the challenge was to show how public health would be undermined without PSOE on the government. The example banner we show here was based on a very popular game of the 80s, “Operación” (known as Operation internationally).
The user had to take out the different pieces to discover how much public health would loose in the future. The banner was entirely done in a short time and had a very good performance.
You can watch the example banner here:
Again for Sra Rushmore, here’s a small yet effective interactive campaign that invited users to get dirty with their MINI Countryman. We produced a set of expandable richmedia banners and the landing page below, where we added background and a dirty road. Oh, and we recreated the moving wheels from a single picture.
This is a standard Ad we produced following a Sra Rushmore creativity for Renfe. We’re proud of what we did with 60 kbs. We bought a horse 3d Model, animated it in Poser using Mo-cap libraries and vectorised it. That did the trick to have a great animation effect in a very lightweight SWF. The whole campaign consisted in different standard and expandable pieces for different Ad platforms such as Mediamind (formerly Eyeblaster).
Watch the standard demo
Watch the expandable demo
This is just a standard banner we produced under 70 kbs. We produce lots (and we mean LOTS) of standard Ads for our clients during the year, and this is just an example we chose to illustrate how much of our yearly production consists in simple but effective pieces like this one. Produced following a Sra Rushmore creativity for Renfe.
We did a lot of adaptations of this Ad for different advertising platforms such as DoubleClick, MediaMind or Pointroll. This campaign for Visa was managed by spanish agency Sra Rushmore.
You can watch a demo here.
This is one of our favorite pieces of 2010. A very lightweight standard Ad with interaction in which we simulated the physics of mercury drops merging. The effect is done entirely by code and served perfectly the slogan for LG Touch addiction, created by the known spanish agency Doubleyou.
Touch it here.
This is one of our favorite pieces of 2010. A very lightweight standard Ad with interaction in which we simulated the physics of feathers being touched or moved by air. The effect served perfectly the slogan for LG Touch addiction, created by the known spanish agency Doubleyou.
Touch it here.
This is a very very simple Ad, but we produce tons of them yearly, and now and then you can make them shine a bit more under 50 kbs. For this Telepizza Ad for the agency Sra Rushmore we did a very lightweight goldfish animation that fitted the Ad well considering the spartan restrictions in budget and timing.
Watch the demo here.
This is an Ad we produced for Herraiz&Soto showing the new BMW Z4. The ad is an expandable interactive piece that lets you ride a car on a paper and compose a “picture”.
Draw with wheels here.
