Sra Rushmore always gives us fun projects to work on. This time it was an ad campaign before the Spanish elections of 2011. The client was the socialist party, PSOE, and the challenge was to show how public health would be undermined without PSOE on the government. The example banner we show here was based on a very popular game of the 80s, “Operación” (known as Operation internationally).

The user had to take out the different pieces to discover how much public health would loose in the future. The banner was entirely done in a short time and had a very good performance.

You can watch the example banner here: