Pasalabola: bouncing through 50.000 devices

We developed lots of pieces for this very creative campaign by our friends of Rushmore. The client was Vodafone Spain.

A ball travelled around Spain bouncing on user devices for weeks. Users had to install an app in their mobile device and would receive the ball eventually; shaking the device would create a new bounce towards a new user.
Each bounce counted towards a final donation to Cruz Roja.

The campaign consisted in several pieces (website, ads, videos) but the main component was an App that users could freely download from the stores.

The results were staggering, featuring hundreds of thousands of users downloading the app and joining the campaign.

We produced the responsive website, the app, ads for the campaign, videos for the promotion in tvs and all kind of formats you can imagine.

View a sample of the ad campaign here.

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