Labuat

Labuat

drawing a song

Our most famous project for the singer Labuat was a creative idea by spanish agency Herraiz & Soto. The project tried to replicate the experience of painitng with ink in the air following the rhythm of a song. Those manning the mouse can drive the graphics, swirling at will. Try it out and then hit Replay for a mesmerizing Web experience, or hit Record and send your motion painting to a friend.

The song was the first single of the new record by Labuat. The experience proved to be as delicate and beautiful as the melody, and won several prizes around the world, including a Lion at Cannes, FWA of the year by popular election and many national prizes. It was also included by the influential Time magazine in their list of best websites of 2010.

There was a projection of the site mapped into a building where users could control it with a Wii controller.

Click here if you want to start painting the air!

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