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Big brother is watching

As ING Direct slogan says in Spain, This is fresh banking!. It’s a promotional website for the Spanish agency Sra Rushmore, who did the creativity and with whom we managed all the webcam installation and infrastructure.

The site allowed the user to switch between 10 webcam streams from all around Spain and we did realtime motion detection and tracking through flash.

When certain people was highlighted in the screen, users could click on them to find a hidden promo code. They could share the experience in facebook and create photo albums with their favorite mottos from the bank.

Unfortunately, the site is not accesible anymore. But we promise it was as cool as it seems and maybe some day we can put a webcam pointing the street and make it work again!

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