Interactive ads

Interactive ads

Ads that go beyond

We produce lots of standard and rich campaigns for all of our clients, and sometimes you end up producing pieces that go beyond the usual. Pieces that offer a different experience inside a banner. Pieces that go beyond.

Here is a compilation of some pieces that are different and we have enjoyed developing over the last decade. Some are old, some are newer. We believe in ads and we believe in interactivity.

PLAY WITH MERCURY
We crafted this experiecne for LG. The mouse creates a force that moves away drops of mercury. Very lightweight and CPU-low intensive, done in 2008. Play here.
PLAY WITH FEATHERS
Another ad for LG. This time you can play with feathers to reveal a message in the background. We even modeled the feathers in 3D for this one. Start touching here.
PLAY WITH BUBBLES
If you are over 30, you definitely played this in the real world, at least once. Press the button and try to hang the rings. This great ad for Renault had a very high clickthrough rate. Create bubbles here.
ESCAPE THE LABYRINTH
Another work for Renault that featured a labyrinth and ball physics. Each time you succesfully escape, the labyrinth gets harder and harder. The labyrinth is dynamically generated, so each game you play is different. Escape in three, two, one….
5 GAMES IN 1 AD
This homage to 8-bits games was for Euromillones and hosts 5 mini-games in 1 piece. Finishing each game brings a different (and crazy) end of the story. Try it here.
RELAX
You don’t like that right-wing party winning the elections? Then take a deep breath and relax with this 3 interactive experiences inside an expendable banner for the political Spanish party PSOE. Relax here.
ARTISTIC DRIFTS
For BMW we did this expandable ad where you can drift a BMW Z4 and paint at the same time. Once it expands, you can click around to make the car drift there, creating a picture with the tyre patterns. Try it in this sample of the ad.
WEBCAM IN AD
In this work for Cheil we made use of the webcam inside an ad. You will need one to experience it. It featured motion detection to illustrate how the interface on the new TV gammas worked. Try it here.
GUESS THE PLACE
We did everything in this one, from creativity to execution. It features a quiz game where users have to guess the place drawn in the cards. Originally the ad was feeded with drawings made by users in a website. Now there are only some samples. Start guessing here!
STAINED MINI
In this ad for Mini we added some particle effects and the chance to thorw mug, flies and sand to the car and created a simple parallax effect to the background. Try it here!

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