A christmas tale in a line

In 2007 Abertis wanted to create a Christmas for its employees and partners and wanted to reflect all the business areas of their group. The christmas should integrate a custom message and was targeted to audiences of 9 different countries.

Alongside Australia Comunicacion we developed a video using line animations and real watercolors painted in paper and scanned. Then we would multiply and blend them in After Effects to achieve the feeling of watercolor layers overlapping.

The whole process was done in a surprisingly short time and the client liked so much the result that has been using it to date in each christmas season.

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